Residents in Illinois’ most vulnerable communities experiencing catastrophic rates of chronic diseases such as stroke, diabetes and heart disease – all of which are directly linked to the over consumption of sugary drinks.

Our Solution –  Grassroots Community Engagement

Integrated public relations program that provided outreach in Cook County and across the state for communities in need of healthy lifestyle education and engagement. Partnered with Healthcare Professionals, Faith-based leaders, Organizations and Legislators to raise awareness of the excessive amount of sugar consumers ingest from sugary drinks and provide support for the inclusion of the Sugary Drink Tax Bill in Illinois and Cook County budgets.

Promoted Through Traditional and Social Media

Incorporated media relations and social media along with “Sugarless Sunday and Wednesday” promotional campaign.


0 ,000+
reached through faith-based activation alone
0 +
Participating Churches, Organizations and Elected Officials
0 ,289,284+
unpaid Media Impressions

Media Outlets


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