Multi-platform contest asks high school students in Illinois and Missouri to submit entries in art, essay and multi-media categories about making healthy lifestyle decisions. Topics: Bullying, Self-esteem, Safe Sex and more.
We took a highly impactful grassroots approach by forging partnerships including Public Schools, Park Districts and Community Organizations. Community outreach also enabled us to enlist celebrity involvement including artist, radio personalities and motivational speakers.
Activated with digital, social media, email marketing and local radio stations. Aggressive media relations targeting print, television, radio and online.