Target: Teen Students

Multi-platform contest asks high school students in Illinois and Missouri to submit entries in art, essay and multi-media categories about making healthy lifestyle decisions. Topics: Bullying, Self-esteem, Safe Sex and more.

Our Solution: Integrated Grassroots Marketing

We took a highly impactful grassroots approach by forging partnerships including Public Schools, Park Districts and Community Organizations. Community outreach also enabled us to enlist celebrity involvement including artist, radio personalities and motivational speakers.

Promoted Through Traditional and Social Media

Activated with digital, social media, email marketing and local radio stations. Aggressive media relations targeting print, television, radio and online.


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Market-wide Media Impressions
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increase in student entries
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increase in Facebook reach
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increase in Twitter followers
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increase in website visits

Media Outlets


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