Account Director, Marketing Strategist
“Did you get my message? Make sure the strategy connects.”
Karen L. Goodar, is a true pioneer in multicultural advertising and public relations with a career that transcends more than 20 years. As one of Chicago’s very own, Karen graduated from Chicago State University with a Bachelor’s Degree in Marketing Communications. Since then Karen has delivered consecutive years of sales growth through relevant multicultural health-based insights and communication designed to connect with global positioning for Fortune 500 CPG companies like General Mills and Proctor &Gamble. Karen’s unique insight in consumer trends and habits allowed her to leverage key ideas and apply them in helping develop, and leverage brands into successful and widely recognizable household names. The integrated strategic plans that Karen has produced for our clients have resulted in double-digit sales growths as well as millions in media impressions. Karen takes a microscopic and observant eye to what the rest of us glaze over. Her management of research and development of strategic, multicultural consumer insights for numerous clients has helped take GoldStar to the next level.