American Heart Association
The American Heart Association has been fighting heart disease and stroke for over 100 years. They help families and communities through a combination of education, research, and advocacy. They are a leader in fundraising and training that has resulted in drastic reductions in heart disease and stroke across the country.
- Healthcare
- Faith Based Marketing
- Community Relations and Engagement
GoldStar was engaged to raise awareness and garner support for the inclusion of the Sugary Drink Tax Bill. Our task involved highlighting the health risks associated with sugary drinks, particularly their impact on heart disease, and promoting behavior change through the ‘I Pledge to Go Sugarless’ campaign aimed at gaining community support.
GoldStar implemented an integrated public relations program that included grassroots outreach in Cook County and statewide, targeting communities needing healthy lifestyle education and engagement. We collaborated with healthcare professionals, faith-based leaders, organizations, and legislators to highlight the dangers of excessive sugar consumption from sugary drinks and to advocate for the Sugary Drink Tax Bill in Illinois and Cook County budgets.
GoldStar’s “Sugarless Sunday and Wednesday” campaign successfully targeted churches, community organizations, and social media. It established a coalition of Cook County churches to educate the Black community on the health benefits of reducing sugary beverage consumption, aiming to combat heart disease. Additionally, a comprehensive communications plan for the American Heart Association was developed to promote healthier lifestyles and longer life expectancy.
The campaign also executed two significant community outreach initiatives, connecting the American Heart Association with underprivileged communities to provide essential education and encourage healthy lifestyles. Leveraging various media outlets, the campaign effectively reached and influenced Black communities, fostering better health outcomes and awareness about reducing sugar intake.
- Reached over 155,000 people by engaging the faith community
- Secured twenty-one speaking opportunities and 184 attendees for various board meetings and press conferences supporting the Sugary Drink Tax
- Garnered support from over 165 churches, organizations, and elected officials.
- Secured over 18 million unpaid media impressions