Expressions by Walgreens
The Expressions Challenge is a multi-platform contest that invites students to express what matters to them for their chance to win up to $2,000. At its core, Expressions is about guiding students to make better life choices for their overall health and well-being.
- Education
- Youth Oriented
- Public and Media Relations
- Community Engagement
- Event Planning and Management
- Digital & Social Media Marketing
Everyday teens nationwide struggle to express their thoughts and feelings on issues impacting their lives. Since 2009, Walgreens has offered a program to provide teens a platform to raise awareness on issues such as mental health, bullying, the impacts of social media, social justice, gun violence, and many more. Our challenge was to reach as many teens as possible and encourage them to enter the Expressions Challenge.
GSC developed a highly impactful grassroots campaign by forging partnerships including Public Schools, Park Districts, and Community Organizations. In addition, utilizing traditional media and social media platforms, we have been able to reach teens across all 50 states, Puerto Rico, and the US Virgin Islands.
- Engaged over 1,500 schools across the country.
- Garnered over 1 billion impressions via traditional media.
- Reached over 1 million high school students through school engagement and events.
- Received over 100 million impressions across our social media channels.